For instance, making it more memorable by exploring the opportunities for a better quality-price correlation should be seen as important for DGo-Bro. Thus, the firm will be able to attract a more substantial number of buyers and make its product even more popular.

Furthermore, opportunities for both customer and product diversification should be viewed as not only a possibility but also a necessity. The current state of DGo-Bro’s performance, thus, leaves much to be desired due to the lack of a coherent approach toward managing the needs of its customers and appealing to a wider range of clients.

The company’s operating reports indicate that DGo-Bro has been experiencing rather steady progress up until the organization exhausted its financial resources, at which point the lack of a low-cost approach in managing its pricing issues became evident (Exhibit 1). ObservationsĭGo-Bro has entered a range of markets in different states quite successfully and has been operating in them with a fairly impressive result. The identified solution will lead to a steep rise in the company’s profit margins due to an array of opportunities that will open in front of it. Rebranding the product to make it appealing to a broader range of customers should also be viewed as an essential step toward making the organization more successful and encouraging consistent growth. Therefore, a reconsideration of the existing approach to pricing, as well as other aspects of the firm’s functioning, including communication, production (mainly, waste management), and other issues, will have to be considered. Even though the firm has been experiencing a steep rise in its performance over the past few years, due to the avoidance of a low-cost strategy as the means of retaining customers, DGo-Bro has witnessed a particular drop in its popularity and profit margins recently. The company produces and sells cameras to a wide range of customers in several regions, including Asia, Europe, and America. Our organization aims at delivering the services of the most exceptional quality to its end customers.

Globus business simulation